On June 28, 2025, Sailun Group held a grand new product launch event at its headquarters in Qingdao, officially introducing the revolutionary EcoPoint3 Liquid Gold Tire Fashion Series. Under the theme "True Self, More Colorful," this launch signifies a breakthrough by the leading Chinese tire manufacturer in overturning a century-old industry tradition, transitioning tires from monotonous black to a vibrant, colorful era. 

Breakthrough Color Technology: 14 Years of R&D Culminate in 6 Patents

After 14 years of dedicated research, Sailun Group’s R&D team has achieved a major breakthrough in color technology. Through an innovative non-staining colored sidewall rubber formula and precision manufacturing processes, the company has successfully overcome long-standing challenges in durability and colorfastness for colored tires. This pioneering technology is now protected by 2 invention patents and 4 utility model patents.

According to Sailun Group’s Chief Technology Officer, the new product line incorporates an innovative high-saturation dye system, rigorously controlled through four precision production stages to ensure color accuracy and stability. The manufacturing process is carried out in a strictly controlled, temperature- and humidity-regulated environment, combined with specialized cleaning techniques to guarantee color purity from the source.

The first collection features six vibrant colors, including Vermilion Red, Peacock Blue, and Radiant Gold, all of which have passed the ISO 105-B02 colorfastness test, ensuring long-lasting brilliance under diverse climatic conditions.

EcoPoint³ Technology Upgraded: Performance Metrics Break Industry Limits

As the core technology of Sailun Group, the next-generation EcoPoint³ (Liquid Gold) technology has achieved further breakthroughs on its original foundation. This globally pioneering continuous liquid-phase mixing technology successfully resolves the tire industry's long-standing "Magic Triangle" challenge—simultaneously reducing rolling resistance while enhancing wet grip and wear resistance.

According to third-party testing data:

Rolling resistance coefficient as low as 6.5 N/kN (PCR), a 38.4% reduction compared to conventional tires

Wet braking distance shortened by 3.2 meters versus leading international brands

UTQG treadwear rating of 480, a 20% improvement over standard tires

12.9% fuel savings for traditional internal combustion engine vehicles

15% extended range for electric vehicles

These performance metrics enable the product to meet the highest AA-grade standard under EU tire labeling regulations, showcasing China's global leadership in tire technology innovation.

Global Product Portfolio: 100 Specifications to Meet Worldwide Demand

The newly launched EcoPoint³ Liquid Gold Tire Fashion Series boasts an extensive lineup, offering 100 specifications to comprehensively cover:

Size range: 16 to 22 inches

Vehicle compatibility: Sedans, SUVs, MPVs, and new energy vehicles (NEVs)

Performance categories: Comfort-oriented, sporty, energy-efficient, and more

Notably, to address the rapidly growing new energy vehicle (NEV) market, Sailun has developed a dedicated low rolling resistance series. These tires feature specialized tread compounds and structural designs that maximize EV range without compromising safety.

This strategic product expansion reinforces Sailun's commitment to delivering tailored, high-performance solutions for diverse global market.

The launch of Sailun's EcoPoint³ Liquid Gold Tire Fashion Series represents not just a product upgrade, but a revolution in tire consumption philosophy. It demonstrates how technology and aesthetics can perfectly coexist, and how functionality and individuality can be harmoniously combined. As Sailun Group advocates, "Born for Better," this product is driving innovation to lead the global tire industry toward smarter, more eco-friendly, and more personalized development.